Leading the creative on this project through Art & Graft, we created a complete rebrand for the Chinese Kid’s Channel, bursting with charm and culture.

Branding Design

Creating a three-tier brand system to appeal to the channel's wide age demographic, based on the colour palette and multiple animation techniques.

Grid System

The petal shapes of the main logo mark acted as an ever-changing motif, snapping and stretching to fit onscreen information or a quick transitional mechanism.

On-Screen Presentation

Character Design

Character Development

Ground Application